GDST Alumnae Network

FONDA created a new branding system for GDST that saw the Alumnae Network take on a new name and visual identity. The first application of the new identity was a redesign of Verve, the network's magazine, mailed to 40,000 people.

We introduced a new format, a softer paper stock, fresh page layouts, more refined typography and a more dynamic pagination, to the delight of the alumnae and our client.