How do you explain the 24/7, integrated services of Interserve Plc to its investors? FONDA’s answer for the company’s 2007 annual report was to ‘build’ a city with the help of illustrator, Graham White.
The result was a stunningly evocative visual that worked on a wrap around cover and in a six-page throw-out. Cityscapes throughout the book brought together the threads of services, building and maintenance in a seamless and engaging way.
