Royal College of
General Practitioners CORPORATE AND BRAND IDENTITIES
New ways of working and the need to appeal to younger audiences called for a new corporate identity for the Royal College of General Practitioners. After extensive consultation, FONDA created an identity that acknowledges the past but clearly positions the College as fit for the 21st century. Extensive but user-friendly guidelines accompany the new identity to ensure successful implementation in all areas, including literature, website and key media appearances.
